Privacy Policy

Sidekick AI (the “Company”) is committed to maintaining robust privacy protections for its users. Our Privacy Policy (“Privacy Policy”) is designed to help you understand how we collect, use and safeguard the information you provide to us and to assist you in making informed decisions when using our Service.

For purposes of this Agreement, “Site” refers to the Company’s website, which can be accessed at www.sidekickai.co.uk

“Service” refers to the Company’s services accessed via the Site, in which users can view information about our services and contact us.

The terms “we,” “us,” and “our” refer to the Company.

“You” refers to you, as a user of our Site or our Service.

By accessing our Site or our Service, you accept our Privacy Policy and Terms of Use below and you consent to our collection, storage, use and disclosure of your Personal Information as described in this Privacy Policy.

INFORMATION WE COLLECT

Sidekick AI collects “Non-Personal Information” and “Personal Information” in the categories described below.

Usage data

Sidekick AI will process information about your use of our website and services ("usage data"). The usage data may include:

  1. the browser types and versions used

  2. the operating system used by the accessing system

  3. the website from which an accessing system reaches our website (so-called referrers)

  4. the sub-websites

  5. the date and time (so-called timestamp) of access to the Internet site

  6. an Internet protocol address (IP address)

  7. the Internet service provider (ISP) of the accessing system

  8. the geographical location of the user

  9. the page views and site navigation paths

  10. the pattern of the users’ use of the service with regards to timing and frequency

  11. any other similar data and information that may be used in the event of attacks on our information technology systems.

The source of the usage data is Google Analytics and Squarespace. The usage data collected is needed to:

  1. deliver the content of our website correctly

  2. ensure the long-term viability of our information technology systems and website technology

  3. provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack.

In order to process this information, we have obtained the user's consent.

Enquiry data, correspondence data and customer relationship data

Sidekick AI may process information contained in any enquiry you submit to us regarding our services and products ("enquiry data"). If a user contacts us via email or via a contact form, the personal information transmitted by the user is automatically stored.

The personal information may include:

  1. the user’s contact information

  2. the user’s name

  3. the name of the user’s employer

  4. the user’s job title or role

  5. the metadata associated with the communication

  6. and information contained in communications between the user and Sidekick AI

Such personal data transmitted on a voluntary basis by a user to Sidekick AI are stored for the purpose of processing or contacting the user, managing our relationships with customers, keeping records of communication with the user, and promoting our products and services to customers.

Publication data

Sidekick AI may process information that the users post for publication on our website or through our services ("publication data"). On our website the users can post information in the following ways:

  • Blog Comments

HOW WE USE AND SHARE INFORMATION

Personal Information

Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes your Personal Information with third parties without your consent. We do share Personal Information with vendors who are performing services for the Company, such as the servers for our email communications who are provided access to user’s email address for purposes of sending emails from us. Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy.

In general, the Personal Information you provide to us is used to help us communicate with you. For example, we use Personal Information to contact users in response to questions, solicit feedback from users, provide technical support, and inform users about promotional offers.

Non-Personal Information

In general, we use Non-Personal Information to help us improve the Service and customise the user experience. We also aggregate Non-Personal Information in order to track trends and analyse use patterns on the Site. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties at our discretion.

Legal purpose of the processing of personal data

Sidekick AI may process any of your personal information identified in this privacy policy where necessary for the establishment, exercise or defence of legal claims, both in court proceedings and in an administrative or out-of-court procedure. The legal basis for this processing is the protection and assertion of our legal rights, your legal rights and the legal rights of others.

Sidekick AI may also process any of your personal information identified in this privacy policy where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, fulfilment of tax obligations, or obtaining professional advice. The legal basis for this processing is the proper protection of our business against risks.

RETAINING AND DELETING YOUR PERSONAL INFORMATION

The personal information that we process for any purpose or purposes will not be kept for longer than is necessary for the expressed purpose. We will retain your personal data as follows:

  • Email address will be retained until you manually request to be removed from our mailing list.

  • IP addresses will be retained for a minimum period of 30 days and for a maximum period of 14 months.

YOUR DATA PROTECTION RIGHTS UNDER THE GENERAL DATA PROTECTION REGULATION (GDPR)

If you are a resident of the EEA, you have the following data protection rights:

  • To access, correct, update, or request deletion of your personal information, email sarah@sidekickva.co.uk

  • To object to processing or request portability of your data

  • To opt-out of marketing communications via the unsubscribe link or by contacting sarah@sidekickva.co.uk

  • To withdraw consent where processing was based on it

  • To lodge a complaint with your local data protection authority

LINKS TO OTHER WEBSITES

This Privacy Policy does not apply to third-party sites. We encourage users to read the privacy statements of other websites.

UPDATES

We may update this policy occasionally. Significant changes will be communicated; non-material changes take effect immediately.

CONTACT US

This website is owned and operated by Sarah Clark t/a Sidekick AI.

Email: sarah@sidekickai.co.uk
Last Updated: 13/08/25

DATA PROTECTION OFFICER
Sarah Clark
Email: sarah@sidekickai.co.uk